About Us
Effortless Elegance, Everyday
Our Philosophy
At minimae, we believe less is not just more—it’s everything.
Born from a love of simplicity and elegance, our anti-tarnish jewellery is designed to elevate your everyday without shouting for attention. We craft timeless pieces that celebrate subtlety, strength, and self-expression—made to last, made to live in.
Meet our team
The Founders
We’re Yogeshwar, Yukti, and Arundhuti—three friends who didn’t come from the world of fashion or jewellery, but found a shared love for minimalism and meaningful design.
What started as a series of late-night conversations turned into minimaé: a brand rooted in the idea that simplicity can be powerful. We may not have taken the traditional path, but that’s exactly what makes this journey ours—and hopefully, yours too.
Our Promise
We’re here to make your jewellery drawer lighter and your heart a little fuller.
All our pieces are crafted to resist tarnish, so you can wear them daily—without worry. Thoughtful design, ethical production, and lasting quality are at the core of everything we do. With minimaé, you’re not just buying jewellery. You’re investing in pieces that stay with you, beautifully.